The Amazon Go stores, debuting in Seattle in early 2017, are just the beginning, according to Nerdwriter, a blogger and film maker, who lays out a compelling case that Amazon is looking to mirror its cloud-computing web-services model in the brick-and-mortar realm.
\nThe cloud-computing model, which saw the e-retailer license technology that now generates billions of dollars in fees from companies like Netflix, makes up the backbone of the internet. Now, Amazon is looking for its next conquest.
\nAmazon\u2019s brick-and-mortar stores are, according to Nerdwriter and other observers, a way to patent, market and eventually license their frictionless retail experience. Their new stores feature, \u201cno lines, no checkouts and no registers,\u201d according to a recent promotional movie. Beyond cutting labor costs, the new shopping model gives stores unprecedented data about their customers purchasing habits (and much more) before they even select their first item.
\nThe stores use computer vision, deep learning algorithms, and sensor fusion to tabulate and charge purchases. This allows Amazon, and other retailers that license the technology, to drive up in-store sales in a way that grocery stores can only dream of. Real-time coupons, targeted advertising, following customers as they make purchasing decisions in real time \u2013 these are just a few of the possibilities.
\nAmazon\u2019s stores are a mechanism for the e-retailer to collect data, perfect the business model and prove its viability, forcing other retailers in the brick-and-mortar sector to license Amazon\u2019s retail technology if they want to compete \u2013 because developing their own tech and retrofitting their own stores will be too expensive and time-consuming for most extant retailers. In short, Amazon plans to dominate the entire retail universe, and this is how.
\nNerdwriter lays out the evidence that Amazon is looking beyond just stores with its new announcement (below)<\/p>\n
Amazon\u2019s video promoting the new terrestrial shopping experience (below)<\/p>\n
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\nSource: aircargoworld<\/p>\n","protected":false},"excerpt":{"rendered":"
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