Alibaba Group announced a strategic partnership with Bailian Group, one of China\u2019s largest retail conglomerates, in a move to merge online and offline shopping services. The two companies will share consumer data in order to \u201cintegrate offline stores, merchandise, logistics and payment tools to deliver a better overall shopping experience.\u201d At a press conference in Shanghai, representatives announced plans to \u201cexplore new forms of retail opportunities across each other\u2019s ecosystem.\u201d
\nAlibaba and Bailian will co-design brick-and-mortar stores that merge offline and online shopping and services. Data sharing will also allow the companies to combine membership bases to both target and attend to customers through geo-location, facial recognition and big-data driven sales and customer management systems.
\nAlibaba\u2019s Tmall and Taobao e-commerce platforms are already integrated with brick-and-mortar stores, through acquisitions, such as last month\u2019s buyout of Chinese shopping mall operator, Intime Retail.
\nWith 500 million monthly active mobile users on its platform, Alibaba is pushing big-data capabilities to drive buyers to its \u201comnichannel\u201d shopping experience. With the Bailian partnership, Alibaba adds 4,700 stores across 200 Chinese cities to its already vast market.
\n\u201cOur partnership with Bailian is an important milestone in the evolution of Chinese retail, where the distinction between physical and virtual commerce is becoming obsolete,\u201d Alibaba CEO Daniel Zhang said in a statement.
\nIn addition, there are plans to make Alipay \u2013 the online payments app owned by Alibaba affiliate Ant Financial \u2013 available at all Bailian stores, while Bailian\u2019s Safepass and Bailian OK Card payments services will be integrated with Alipay.
\nBailian is expected to benefit from Alibaba\u2019s extensive logistics capabilities. The deal will also see the two Chinese companies conducting joint research and development of new retail-related technologies in artificial intelligence, big data and the internet of things.
\nThose interested in learning more about air freight in 2017, should join us at Cargo Facts Asia in Shanghai, 25 \u2013 26 April. \u00a0To register, or for more information, go to\u00a0CargoFactsAsia.com
\nSource: aircargoworld<\/p>\n","protected":false},"excerpt":{"rendered":"
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