Each year UK-based valuation and strategy consultancy, Brand Finance appraises the brand values of the world\u2019s leading logistics companies. Once again, UPS seized the top position by a long-shot, with a brand value of US$22 billion. FedEX took second place with its brand valued at $17 billion\u2014up 31% from 2016 following its acquisition of TNT Express.
\nBrand Finance\u2019s valuation methodology is a multi-step process which begins by giving each company a letter grade (up to a AAA+) based on perceived power\/strength of the brand. This grade is ultimately a product of quantitative and qualitative factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation. Once a grade has been assigned, brand value is then calculated based on the proportion of a company\u2019s revenue that is contributed by the brand.
\nThis year saw no shortage of developments leading to large shifts to brand values. UPS\u2019 brand value for example, was elevated by drone testing initiatives, and its recent order for fourteen 747-8Fs. UK-based Royal Mail\u2019s brand value meanwhile, fell 21% following the Brexit referendum. Additionally, mail volumes continue to fall and its stock price is at an all-time low.
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\nSource: aircargoworld<\/p>\n","protected":false},"excerpt":{"rendered":"
Each year UK-based valuation and strategy consultancy, Brand Finance appraises the brand values of the world\u2019s leading logistics companies. Once again, UPS seized the top position by a long-shot, with a brand value of US$22 billion. FedEX took second place with its brand valued at $17 billion\u2014up 31% from 2016 following its acquisition of TNT[…]<\/a><\/p>\n","protected":false},"author":1,"featured_media":2311,"comment_status":"false","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[49],"class_list":["post-2310","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-airport-code"],"_links":{"self":[{"href":"https:\/\/www.actlogistics.vn\/vn\/wp-json\/wp\/v2\/posts\/2310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.actlogistics.vn\/vn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.actlogistics.vn\/vn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.actlogistics.vn\/vn\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.actlogistics.vn\/vn\/wp-json\/wp\/v2\/comments?post=2310"}],"version-history":[{"count":0,"href":"https:\/\/www.actlogistics.vn\/vn\/wp-json\/wp\/v2\/posts\/2310\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.actlogistics.vn\/vn\/wp-json\/wp\/v2\/media\/2311"}],"wp:attachment":[{"href":"https:\/\/www.actlogistics.vn\/vn\/wp-json\/wp\/v2\/media?parent=2310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.actlogistics.vn\/vn\/wp-json\/wp\/v2\/categories?post=2310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.actlogistics.vn\/vn\/wp-json\/wp\/v2\/tags?post=2310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}